.png)
Overview
Super Earn’s product team wanted to drive new users to get activated on the Earnings product. Activation in Super is defined as the first time users redeem their earnings.
Users are required to have a Super+ subscription to redeem cash
Metrics
<aside> 💼 Company: Super is a super app for earning and saving money. Users can complete Surveys and play games to earn money
Location: North America
Industry: Financial Services, FinTech, B2C
</aside>
| Goals | Description | Expected uplift | Current metric |
|---|---|---|---|
| Improve Super+ subscribers | Number of users who subscribed to Super+ to earn money in 7 days | 10X | |
| Improve Activation rates | Number of users who Earned $5 or redeemed their earnings in 7 days | 2X | 0.83% |
FAQs
Context
New users sign up on Super via an ad promising to “Earn money” by playing games and surveys. Super’s product team wanted to improve the speed and percentage of users actually experiencing the value of the platform which was to earn money through playing games.
Super and CG team decided to use a “Missions” construct to drive users to complete actions in a suggested sequence and track the progress of their $20 reward
| Task | Difficulty | Task description | Reward |
|---|---|---|---|
| Sign up | Easy | Sign up with phone number verified | $2 |
| Download and Play 1 game for 5 mins | Medium | Download one of the available games and play it for 5 mins or more | $4 |
| Download and Play 2nd game for 5 mins | Medium | Download one of the available games and play it for 5 mins or more | $4 |
| Earn $5 through games | Hard | Variable based on the games and their respective conditions for earning | $10 |
User story and flows
